In the course of my career I have worked alongside people at all levels in large national and international corporations. Often I have listened to senior figures in major corporations bemoaning the way the public accuse them of being too powerful. They don’t feel powerful.
Corporate managers often feel hemmed in by combinations of rules, laws and community and media pressure, as well as shortage of funds for what they believe needs to be done, while the public outside imagine an inhuman, and inhumane, machine able to do more or less what it wants regardless of its impact on the little people.
It is very easy to forget that companies are made up of human beings, and that the majority of them do not wish to damage others or to be irresponsible. They also have to live with their families, and do not want their sons and daughters to be faced at school with, “Your dad works for xxx? How could he be so evil?”
Once a corporate reputation has gone it is immensely difficult to regain. I recall some years ago sitting next to a vice-president of a major global oil company as he faced hostile questioning on a Q&A panel at a conference when he turned to me almost in despair and said, “I know we got things wrong in the past, but we’re not like that any more; what do I have to say to get them to believe me?”
Then again, even when corporate policies are sound, behaviour on the ground ten thousand miles away from head office, in a subsidiary of a subsidiary of an operating division, is not always easy to manage even with modern communications. It is too easy to condemn the chair of a global company for something done by two or three managers a long way from home.
And yet …. . It is the responsibility of people at the top to ensure that what is being done in the company’s name complies with its declared values and standards.
So what shall they do? Shall they set up a military-like command and control structure in which staff at all levels are so constrained that they can’t even sneeze without consulting a manual on how to do it? Surely people need to be given their heads, allowed freedoms to be imaginative, innovative and even entrepreneurial within the broad framework of the corporation. Without adaptability at many levels the organism will surely shrivel and die.
Yes indeed, but the limits need to be clear. The principles need to be understood. Humanity needs to pervade the organisation from top to bottom around the globe and in all its relationships, internal and external. Not an easy task.
Which brings me to the news story that brought me to think again about this subject today. Music piracy has been a major problem for a long time now, and does need to be addressed, but the recording industry moguls in the USA seem to have lost the plot.
What good is being done to their industry when masses of young people are now refusing to buy from the major record labels because of the way that the industry is attacking defenceless individuals? Yes, I repeat, music piracy has to be addressed. But the present onslaught against the almost defenceless is by very many (and not only the cash-strapped young people who want cheap music) considered to be a serious abuse of the power that comes from size.
Instead of focusing on the large-scale culprits, the ones difficult to catch, the people who make millions from copyright-related theft, the industry is now going after the little people, private individuals with small chance of mounting an adequate defence against the might of the big-time lawyers. Judges have spoken out against the development and lawyers with a sense of public responsibility are now beginning to provide pro bono support to people suffering under this disproportionate blitzkrieg.
What caught my attention today was a story from Pittsburgh of a 19-year-old chronically ill, frequently hospitalised young woman from a low-income family who is on the receiving end of a 60-page battering ram of Federal legalese for allegedly downloading and sharing music illegally, something she says she has not done. And she’s only one example.
Do these people have no shred of humanity left in their souls? Are the top people in the industry seriously aware of this abuse? Or are their fee-focused lawyers simply out of control?
In an industry as in a company there can be no escape for those at the top from moral responsibility for damage done in their name. The powerful have an ineradicable and eternal duty to protect and not to harm the weak. They must get their rottweilers back on the leash.